Stop Counting Leads. Start Tracking Value.

Most agencies treat every lead the same. I assign dollar values to your conversions so you can focus your budget on the leads that bring the most value.

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Google
Excellent on Google
5.0

Why Value Matters

Google Ads management is offered as part of the Scale plan, which includes a custom website + local SEO (see pricing ).

By assigning real-world values to your conversions, I move beyond simple lead counting and start optimizing for the value each action brings to your business. That gives me the data needed to use Maximize Conversion Value and Target ROAS—two of Google Ads’ most advanced bidding strategies for maximizing return on ad spend.

In a study of 14,584 Google Ads accounts, Optmyzr found that Maximize Conversion Value and Target ROAS delivered the highest overall ROAS (return on ad spend).

ROAS for bidding strategies

Source: The impact of PPC bidding strategies.

Am I a good fit for Google Ads?

Google Ads is a strong fit if you:

  • can invest in monthly ad spend and management
  • are willing to give campaigns time to optimize
  • have a system for responding to leads quickly

What’s included

  • Keyword Research: Research focused on the searches most likely to bring in leads.
  • Campaign Setup + Launch: Full campaign setup built around your services, goals, and service area.
  • Ad Copy + Assets: Ads and supporting assets created to improve click-through rate and lead quality.
  • Tracking Setup: Conversion tracking configured so performance can be measured clearly.
  • Ongoing Optimization: Regular improvements based on search terms, conversion data, and performance trends.
  • Performance Reporting: Clear monthly reporting on leads, calls, and ad performance so you can see what’s improving.

What clients are saying

FAQs

Stop Counting Leads. Start Tracking Value.

Most agencies treat every lead the same. I assign dollar values to your conversions so you can focus your budget on the leads that bring the most value.

Call Benjamin Now Call Benjamin Now Schedule a Call