34 Tracked Inquiry Actions for Your Choice Yards

Your Choice Yards provides landscaping and xeriscaping services, so its Google Ads campaigns need to reach homeowners who are actively comparing landscapers, planning yard improvements, or researching Utah water-saving programs.

This case study covers July 1 through August 18, 2026. August is a partial month using completed reporting days through August 18.

August Produced More Forms in Less Time

During the first 18 days of August, Google Ads recorded 18 submitted forms and three tracked calls from $1,748.66 in spend. That is 21 tracked inquiries at approximately $83.27 per inquiry.

July recorded seven forms and six tracked calls. The combined reporting period produced 25 submitted forms and nine tracked calls.

The August and July campaigns used different campaign mixes, and August is not a complete month. The lower August cost per action is encouraging, but this study does not present it as a guaranteed long-term rate.

Reaching People Before They Pick a Landscaper

The July search-term report included direct landscaping searches such as:

• landscaping companies near me
• landscape designers near me
• landscapers near me
• yard makeover near me

It also surfaced searches related to Utah lawn-removal and water-conservation programs, including “Flip Your Strip,” “Slow the Flow,” and Utah Water Savers. Those searches can reach homeowners while they are actively researching a project, before they have selected a contractor.

August traffic came from a Performance Max campaign, so this report does not claim that the same individual search terms produced the August form volume.

Where These Numbers Come From

Spend, forms, and tracked-call figures come from the Your Choice Yards Google Ads account. July covers a complete calendar month. August covers August 1–18, 2026.

A tracked form or call is not automatically a qualified lead, booked estimate, or closed landscaping project.