NOVA Gutter Website Redesign: Before and After

NOVA Gutter has served South Florida for more than 20 years, but its old website did not reflect that experience. The branding was broken in places, the first screen was crowded, and mobile visitors had to work too hard to understand the business and request a quote.

The redesign had a straightforward goal: accurately present the company, explain its gutter services quickly, and make it easy to call or request a free quote from any device.

What Needed to Change

The old website had several visible problems that could make a prospective customer question whether it was current:

• the logo did not display correctly
• the phone number and navigation overwhelmed the first screen
• review text overlapped other content
• long sections of copy were difficult to scan
• the mobile layout did not lead naturally to a quote request

These were not cosmetic details. They affected how quickly a visitor could recognize the company, understand what it offered, and decide what to do next.

Desktop Before and After

The new desktop design immediately identifies NOVA Gutter, states its South Florida service area and 20-plus years of experience, and places a clear Get a Free Quote button in the hero. The phone number remains easy to find without taking over the page.

Mobile Before and After

On mobile, the redesign replaces the oversized phone number and dense opening with a recognizable logo, simple menu, relevant project image, direct headline, and quote button. A visitor can understand the service and act without sorting through the old page first.

A Clearer Route to a Quote

The rebuilt homepage answers the main questions a prospective customer is likely to have:

• What does this company do?
• Where does it work?
• Is it experienced?
• How do I request an estimate?

Service pages and navigation were reorganized around how customers look for gutter help, while the free-quote action stayed visible and consistent.

Documented Mobile Performance

A mobile Lighthouse lab test recorded on March 26, 2026 showed:

• 100 Performance
• 100 Accessibility
• 96 Best Practices
• 100 SEO
• 1.2-second First Contentful Paint
• 1.5-second Largest Contentful Paint
• 30-millisecond Total Blocking Time
• 0.01 Cumulative Layout Shift

Lighthouse is a controlled lab test, so scores can vary by test conditions and do not prove that the redesign generated more leads. The test does show that the rebuilt page was not creating obvious performance delays on the tested mobile connection.

What the Redesign Accomplished

The finished website gave NOVA Gutter:

• branding that displays correctly and consistently
• a clearer first screen on desktop and mobile
• a visible path to call or request a free quote
• simpler service navigation and easier-to-scan copy
• documented fast mobile lab performance

About the Evidence

This case study is based on archived before-and-after screenshots and the dated Lighthouse test shown above. We also reviewed NOVA Gutter’s available organic search reporting. Because the company was not receiving ongoing Local SEO service and the data did not show a clean, launch-driven increase, we are not presenting the redesign as an SEO growth result.

The evidence documents the improvement in appearance, mobile usability, ways for customers to request a quote, and tested page speed. It does not show that the redesign alone increased unpaid search traffic or leads.