33 Bookings and $12,079 in Tracked Revenue for Blue Ridge Abbey

Blue Ridge Abbey needed Google Ads to produce reservations, not just website visits. Purchase tracking was connected to the booking system so the account could measure completed bookings and the revenue attached to them.

This case study covers the three complete months from April 1 through June 30, 2026.

Three Months of Google Ads Results

Google Ads recorded 33 completed online bookings with $12,079.83 in booking value from $4,560.94 in ad spend. That is approximately 2.65 times as much tracked booking revenue as ad spend.

Why Purchase Tracking Mattered

Completed bookings did not happen often enough to give Google much information by themselves, so we also tracked when someone made it several steps into checkout. That helped show when an ad visitor was getting close to making a reservation.

Once completed bookings and their actual values were being recorded, they became the clearest measure of whether the ads were working. Pageviews and early checkout steps remained useful background information, but they were not counted as revenue.

What the Campaign Accomplished

The results show three practical strengths:

• ads brought in completed online bookings during every month in the study
• the booking system passed actual transaction values into Google Ads
• reports could separate actual booking revenue from earlier checkout activity

The return shown here is tracked booking revenue divided by ad spend. It is not profit and does not account for operating expenses, cancellations, repeat visits, or bookings that were not attributed to Google Ads.

Where These Numbers Come From

The ad spend, booking count, and booking values come from the Blue Ridge Abbey Google Ads account. The study covers three complete calendar months. Revenue is the online booking value Google Ads recorded when each reservation was completed.

Google Ads may divide credit for one booking across more than one ad interaction, and its totals can change slightly after the reporting date. The chart uses rounded figures for readability; the table shows the reported totals.