Marketing Insights & Local SEO Field Notes
Practical guides, ranking tests, and marketing notes from Clear Presence Marketing. We use this space to share what we are learning from real Local SEO, Web Design, and Google Ads work for Utah businesses.
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Local SEO Strategy for Utah County Businesses
A practical guide to the Local SEO system we use: website improvements, Google Business Profile, Apple Maps, Bing Places, reviews, city rankings, and monthly reporting.
Featured Local SEO Tests
Do Service Area Businesses Rank Lower in Google Maps?
A Clear Presence Marketing field test comparing rankings with a visible address, a hidden service-area profile, and a new visible address.
What Happened When We Changed Our Google Business Profile Name?
A before-and-after look at how Google Maps rankings changed after updating our name from Clear Presence to Clear Presence Marketing.
Browse Articles
How a Slow Website Affects Local SEO and Google Ads in Utah - Wix, Squarespace, WordPress
A slow website affects businesses in Utah in two ways: fewer visitors convert, and Google is less likely to favor the page.
Do Service Area Businesses Rank Lower in Google Maps?
A small Utah County local SEO test comparing Google Maps rankings before hiding a business address, after switching to a service-area profile, and after moving …
Local SEO Strategy for Utah County Businesses
A practical Local SEO strategy guide for Utah County businesses, including website improvements, Google Business Profile, Apple Maps, Bing Places, reviews, city …
What Happened When We Changed Our Google Business Profile Name?
A local SEO case study showing how Google Maps rankings changed after updating our business name from Clear Presence to Clear Presence Marketing.
How We Set Up Google Ads to Help Utah Businesses Get New Customers
A practical breakdown of how we set up new Google Ads lead generation accounts for Utah businesses: website readiness, tracking, microconversions, negative …
Top 10 Google Business Profile Tips for Utah Businesses
A practical guide to the highest-priority Google Business Profile optimizations for businesses in Utah, starting with reviews, categories, website links, …
Off-Page Local SEO for Utah Businesses
A practical guide to off-page Local SEO for businesses in Utah, covering Google Business Profile, Apple Maps, Bing Places, directory listings, local links, and …
On-Page Local SEO for Utah Businesses
A practical guide to on-page Local SEO for businesses in Utah, covering keyword research, page titles, mobile usability, site speed, images, scripts, and schema …
Show Up in ChatGPT and AI Searches
A practical look at how local businesses can improve visibility in AI-driven search by strengthening their website, online presence, and reputation.
How to Lazy Load Google Analytics for Better Performance
A practical way to delay Google Analytics so it does not drag down website speed on Utah business websites before a visitor even interacts with the page.
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